Who’s got time for marketing? Well, hopefully, you do, if you’re a business owner or freelancer. It’s not really negotiable. You have to spend time on marketing if you want to get your brand out there and get customers in the door.
But it doesn’t have to take a ton of time. Here are top 5 tips to save time on your marketing.
#1 Schedule social media posts in advance
Obvs. Why chain yourself to multiple social media accounts and curate content in real time when you can schedule days, weeks, or even months of posts in advance with a social media scheduling platform like Pixrit? With Pixrit’s bulk uploading, it’s fast and easy to schedule your social posting for the foreseeable future. Much like the scientists behind the six million dollar man, you have the technology. Use it to your advantage!
Seriously, scheduling your social media not only helps you stay consistent with your social media presence, it will also save you so much time you’ll wonder why you didn’t do it earlier.
#2 Schedule your email blasts and blog posts in advance, too
Write and schedule multiple emails and newsletters in advance using email service providers like MailChimp, ConstantContact, and Emma. Do the same with your blog posts on WordPress, too.
#3 Batch your tasks
Tips #1 and #2 work because they involve batching your tasks, or doing the same type of thing all at one time. You can do this with almost anything you do in the course of running your business: handling invoices and payments, checking and responding to email, making phone calls, writing queries and pitches, and more.
Why batch? Because staying on one task for a while is more efficient, while switching between tasks is a productivity killer. That’s just the way our minds work. By batching tasks, you’ll save time that would otherwise be wasted switching from one thing to another.
#4 Don’t dabble in multiple marketing tactics – commit to a few
Do you have a few marketing tactics that work for you? Great! Keep doing them. Are you still looking for the magical marketing tactics that will work for your business? No problem. Pick two or maybe three that look appealing and give them an honest shot. Whatever you do, don’t dabble in a ton of unrelated marketing tactics.
Here’s why. Marketing tactics work when they gain traction, and they only gain traction when done consistently. You can’t expect to get new customers after sending out a single direct mail postcard, but you can if you send out 20 over two years to the same people. So if you send out one postcard, get no customers, and then say, “This doesn’t work, I’m trying something else!” then you’ve wasted all the time you spent on it. Pick, commit, and give it time to see results.
What aspects of marketing do you dislike? Outsource it. Maybe you want to keep doing in-person networking, but you want to hire someone to write and post blogs for you. Or maybe you enjoy cold calling, but want to hire someone to create a direct mail campaign for you. Pay experts for their expertise to help you, and you’ll have time that you can use making money from your expertise. See how that works?
Of course, you’ll want to keep doing social media yourself, since Pixrit makes it so easy. Find out more about how the image-based social media scheduling tool and image gallery can make your life easier – and save you time.