First, let’s be clear. This post is about promoting your photography business directly on social media. It’s what makes up the ~10-30% of your content. It’s not about the value-added, brand-building content, but about asking for the sale.

When it’s time to schedule that 10-30% with your favorite social media manager (Pixrit, obviously), here are some things you can post.

1. Flash sales to get cash in your pocket.

“All metallic prints are 25% off through today ONLY – order from my gallery here.”

king street studios - pixrit the ultimate social media manager for photographersPhoto by Todd Surber – King Street Studios

 

2. Time-limited freebies to get business on the books quickly.

“Book your wedding photography package by this Friday and receive a complimentary engagement session.”

king street studios - pixrit the ultimate social media manager for photographersPhoto by Todd Surber – King Street Studios

 

3. New services you offer.

“King Street Studios is proud to announce that we’re adding proposal photography to our list of services. Call now to document this momentous occasion in your lives!”

king street studios - pixrit the ultimate social media manager for photographersPhoto by Matt LeGault – King Street Studios

 

4. Old services you’re retiring.

“Wanted to let everyone know that King Street Studios will no longer be offering newborn portrait services starting in September. To book a photo session with your bundle of joy before then, email me.”

king street studios - pixrit the ultimate social media manager for photographersPhoto by Todd Surber – King Street Studios

 

5. Your bread-and-butter.

You don’t need a gimmick to get the sale. Just remind people about what you do and why they should want to work with you.

“Looking for an experienced and reliable business portrait photographer? Look no further. Schedule your headshot session today by calling me at xxx-xxx-xxxx.”

king street studios - pixrit the ultimate social media manager for photographersPhoto by Todd Surber – King Street Studios

 

Remember the call to action.

Notice that each one of the examples above contains a call to action, which is what tells your customer what to do next. “Book by Friday,” “call now,” “email me.” Don’t leave it up people to figure out the next step – tell them!

 

Written By: Erin Danly

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