Content is king… No, wait, I mean, Consistency is king. Truly, it is. Let me explain why.
You need multiple “touches” to make any headway
In traditional sales and marketing, it’s well known that it takes upwards of 10 “touches” before someone becomes a customer or a qualified lead (read: likely future customer). That is, a person needs to experience multiple points of contact from a company before considering doing business with them.
This is true in social media marketing as well. Now, it’s going to take a lot more than 10 posts or pins to turn a follower into a customer, but the idea is the same. You have to stay top of mind. You have to remind them about what you do. You have to educate them on why you’re the right choice for them. And you can’t do this once, you have to do it regularly. This is a big part of building the Know, Like, and Trust factor.
It saves you time
We all want to save time on our marketing, and as counterintuitive as it sounds, building consistency with a marketing technique is a good way to do that.
The more you do something, the better you get at it. Once you’ve done 50 Facebook ads, you’ll have a good idea of what kind of images and copy moves your audience to action. You’ll be able to create effective ads more quickly in the future and you know that the ROI of your time will be high.
But if you only create one Facebook ad a year, and then also try ads on Instagram, and then switch over to developing a following on Pinterest organically – well, you won’t develop expertise and you won’t gain traction that eventually turns followers into customers. By being inconsistent in your marketing methods, you’re wasting your time.
It lets people know you’re still in business…
What, your last post was in 2012? Yikes! No wonder a prospective customer found someone else for the job after stumbling on your Facebook page. Listen, there’s nothing sadder than an abandoned Twitter account or Facebook page. You don’t have to post frequently, but you do have to post consistently. Otherwise, your social media accounts definitely won’t help you – and they could be harming you.
Being consistent on social media doesn’t have to be hard, because you can use a social media manager like Pixrit to schedule days, weeks, or even a month’s worth of social media content at once! Pixrit was purpose built for sharing visual content on a consistent basis. It makes sharing your images and other media super easy across multiple social media accounts so you’re always in front of your audience when you want to be. Consistency, here we come!