Can social media really bring you business? If you do it right, yes. But maybe not in the way you expect.
Photographers should think of social media as a way to connect with potential clients and develop long-term relationships. Here are five ways to use social media to drive business.
1. Showcase your style and skill.
Photo by Mauricio Arias – Chrisman Studios
Every time you post one of your pictures, you’re demonstrating your unique style, your skill level, and the kind of work you do. People who like what they see will be inclined to check out more.
2. Make it easy to connect with you.
Add contact information (business email and phone) to all your social media profiles, so potential clients can reach out directly.
3. Get potential customers on your email list.
One of the best ways to build a long-lasting business is to stay in touch with potential clients who need your services – someday. A simple monthly email is all you need. There are many ways to turn social media followers into email subscribers, but the easiest way is to just ask them to join your list and provide a link.
4. Give value.
Photo by Ben Chrisman – Chrisman Studios
No matter what your target market is, they have problems they want to solve. You can help them solve some of those problems with your expertise. Show you understand them and can help by sharing content that’s relevant and actionable.
5. Build the know, like, and trust factor.
Photo of Ben & Erin Chrisman – Chrisman Studios
Social media gives you an opportunity to develop personal relationships with people you would never have connected with otherwise. It’s about communication. Respond to comments on your content. Comment on other people’s posts. Ask fun questions. Hold contests and giveaways. Make it a two-way street.
For help managing it all, check out Pixrit, the ultimate social media manager built especially for photographers.
Written By: Erin Danly