Here’s your down-and-dirty guide with all the essentials you need to know about posting on Instagram to promote your business.
How often should I post on Instagram?
Aim for 1 post a day minimum, but don’t be shy to post more. Unlike other platforms like Facebook, engagement doesn’t appear to go down the more you post.
What time of day should I post on Instagram?
Check your Insights to find out when your audience is engaging with you, and post at those times. Or think about your target market’s lifestyle and schedule according to that. Just know that people don’t tend to look at Instagram as much during work hours compared to Facebook, so try to hit them before or after work.
What kind of content should I post on Instagram?
Images, of course! Instagram was created as an image-driven social media platform (kind of like the way Pixrit was created to be an image-driven social media scheduling tool). It also now accepts short videos.
What are specs for Instagram?
Instagram automatically uploads and resizes your image to best resolution possible, up to 1080px. The image will be cropped if the aspect ratio isn’t between 1.91:1 and 4:5, i.e., between 566px and 1350px high for an image 1080px wide.
- Minimum 320px
- Vertical Images – 8:10 max crop ratio
- Horizontal Images – 1.91:1 max crop ratio
- Recommended 180px by 180px
- Maximum length: 60 seconds
Note that specs can change over time as Instagram does. These are the most current as of Oct. 2017.
How should I use hashtags on Instagram?
Go crazy with hashtags on Instagram. You’re allowed to include up to 30, and research shows engagement is best when images have around 10 hashtags, give or take a few. Engagement is also best on images with longer hashtags, of 21-24 characters. So while #blessed and #cool are popular, you may get more engagement with #whotookmyhamsandwiches.
Top 3 tips for posting on Instagram
#3 Use those captions. Yes, Instagram is all about the images, but a caption is where you make that connection with followers and get even more engagement. Remember that captions are cut off in the feed, so put the most important info you have to share first.
#2 Don’t forget the bio. Tell the world about yourself and include a link here to your company’s website, a landing page, an online gallery or store, or an event.
#1 Keep it regular. Consistency is the most important thing when it comes to engaging followers on a social media platform. If you want to get it off your plate, use a social media scheduler like Pixrit. Pixrit is the only image-centered social media scheduler, and it lets you schedule up to 1 month in advance. It helps you where you need it most: Posting regularly.